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First Porsche Centre in Anhui Province established in HefeiPorsche opens 41st Porsche Centre in China, secures network throughout East China


Shanghai/Hefei. The steady expansion of the Porsche China network continues with the opening of the first Porsche Centre in Anhui Province on March 21. The 41st Porsche Centre in the country, the Porsche Centre Hefei reinforces the Porsche network throughout East China as the marque now operates facilities in every province and municipality across the region.

As the official entry of Porsche into Anhui, the Porsche Centre Hefei represents the deep confidence the marque holds in the outstanding growth prospects of both the booming city and the province. Hefei, the largest city in Anhui, is one of the five fastest growing cities in Mainland China and has enjoyed double-digit GDP growth for more than two decades. Considered one of the primary centres of scientific research in China, the city’s dedication to technological innovation and the advancement of science and engineering makes it a fitting home for Porsche. Hefei reflects the marque’s own values as it continues in its mission to push superior car engineering to the limits with Porsche Intelligent Performance.

The Porsche Centre Hefei maximises accessibility and customer convenience throughout the city with a more-than 4,700 square-metre 4S complex. It houses a showroom and a 2,400 square-metre After Sales service centre that raises the bar for service capacity at 4S dealerships. And both the showroom and service centre will live up to the characteristic Porsche dedication to providing customers with unparalleled service and a comprehensive brand experience on every visit.

At the opening ceremony of the Porsche Centre Hefei, more than 250 guests gathered to get a first glimpse at the latest state-of-the-art addition to the Porsche China network. Representatives of the Hefei government; executives from the Shanghai Yongda Group, which invests in its second Porsche Centre with the opening in Hefei; and members of the media joined Mr. Helmut Broeker, Chief Executive Officer of Porsche China; and Mr. Bain Wang, General Manager of the Porsche Centre Hefei; at the gala event. Guests were greeted by the full line-up of premium Porsche cars, as well as a series of live band and local performances that highlighted the traditional culture native to the region. A grand fireworks display brought the evening to its climax, as guests toasted the entry of the marque into Anhui Province.

“This is a very proud moment for me and my team; I feel honoured to lead the development of the first Porsche Centre in Hefei,” said Mr. Wang. “We look forward to offering the Porsche owners and enthusiasts of Anhui the very best in customer service and accessibility.”

Mr. Broeker said, “The opening of the Porsche Centre Hefei testifies to the many loyal customers and enthusiasts we have been so fortunate to have for many years here. We are very excited to open this facility not only because we have finally created a new home for the Porsche enthusiasts of the region. With the establishment of this Porsche Centre, we now operate facilities in every province throughout East China. This will greatly enhance our ability to service our customers, whom we are always committed to giving the superior convenience and quality they have come to expect of Porsche.”

Porsche Centre Hefei Address:
No. 49 Changchun Street, Baohe Industry Park, Hefei 230051

Showroom Opening Hours: 9:00 to 19:00 Monday to Friday
10:00 to 17:00 Saturday to Sunday
Service Centre Opening Hours: 9:00 to 19:00 Monday to Friday
10:00 to 17:00 Saturday

3/22/2012