. For the first time,
“Sustainability is an integral part of our corporate strategy. That’s why our report focusses equally on material and immaterial value,” Oliver Blume, Chairman of the
Lutz Meschke, Deputy Chairman of the
Regarding the content, the annual and sustainability report 2016 also takes a new approach. The two-part format is designed to be simultaneously informative and inspirational. The report’s first part – “Performance” – documents the company’s economic and sustainable development as well as its current performance capacity based on financial figures, environmental and energy data as well as on a review of the year’s important events.
On the other hand, the report’s second part – “Perspective” – provides entertaining but also reflective insights into a company poised between tradition and the future. The topics deal with change in the automobile industry induced by digitisation, sustainability as a central social issue, the culture of error in innovation processes, the factory of tomorrow and the connection between renewal and psychology. Among the authors are the business essayist Wolf Lotter, the sustainability experts Prof. Dr. Stefan Schaltegger and Dr. Holger Peterson and the business author Harald Willenbrock.
Augmented reality functions add exciting audio visual and informative content to the report. Videos and animations extend the printed version to the digital world. But the range of services was expanded as well: The interactive comparison of key figures allows users both to compare figures from different years and display these comparisons. The user can compile individual comparisons and overviews by selecting such parameters as the period of time and key figure categories. The visualisation form (e.g. diagram, table) can be selected freely as well. And finally, the graphs can be saved in various formats (e.g. PNG, XLS, PDF).
The online version of the report is available as of now on its own microsite in the
Further information and pictures for journalists and media representatives can be found on the