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Christophorus - The Porsche Magazine

Issue 376 Christophorus

Porsche - Editorial


Off to the garage! Google the term “innovation” and you’ll get about 500 million hits. There are technical innovations. Economic innovations. Social innovations. Some change the world. Some don’t. Some can be the key to a company’s success. Some are just buzzwords. According to Fredmund Malik, a leading management theorist, there is too much hype around innovation. And too little professionalism.

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Porsche - Article overview

Article overview

Find out about the articles in the latest issue, and immerse yourself in the Porsche experience online.

By the way, return visits are always worthwhile: you’ll find new articles online every other week.

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Coming soon

Porsche - “Innovations are the future.” (From August 4 on)

“Innovations are the future.” (From August 4 on)

Oliver Blume, the new CEO of Porsche, has taken the helm at a time of far-reaching changes. How much longer will we be using com­bustion engines? How much longer still will we be sitting at the wheel? When will computers start driving cars? Blume’s answers are self-­assured and courageous—and not for people with rigid ideas.

Previous issues

Porsche - Issue 376
Issue 376
Porsche - Issue 375
Issue 375
Porsche - Issue 374
Issue 374
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